Job Description

Job Description

Job Description

POSITION PURPOSE

The Marketing Director is a key leadership role responsible for developing, implementing, and managing the organization's overall marketing and communication strategy. This individual will play a critical role in raising awareness of our services, building strong relationships with referral sources, driving enrollment in our early intervention daytime treatment programs, and working with Community Connections partnership objectives within the communities. The Marketing Director will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns, managing budgets, and collaborating effectively with internal and external stakeholders. This role also includes the marketing of Community Connection programs by working with program directors to distribute flyers/info in local pediatric offices, therapy clinics, schools, etc. and working with the Director of Programs to determine new/creative ways to increase participation in programs & ensure uniform/trophy marketing efforts across all programs/areas.

ESSENTIAL FUNCTIONS & BASIC DUTIES

1. Develop and execute a comprehensive marketing and communication plan aligned with the organization's strategic goals and objectives. This includes identifying target audiences, defining key messaging, and establishing measurable goals.

2. Oversee the development and maintenance of the organization's brand identity, ensuring consistent messaging across all communication channels. Craft compelling and informative content that resonates with parents, caregivers, educators, healthcare professionals, and other referral sources.

3. Develop and manage the organization's online presence, including website content, social media strategy, email marketing campaigns, and search engine optimization (SEO). Utilize digital analytics to track performance and optimize campaigns.

4. Oversee the creation of engaging and informative marketing materials, including brochures, flyers, website content, social media posts, presentations, and other promotional materials.

5. Build and maintain positive relationships with media outlets, community organizations, and relevant stakeholders. Identify opportunities for media coverage, community events, and partnerships to increase visibility and build trust.

6. Develop and implement strategies to cultivate and strengthen relationships with key referral sources, such as pediatricians, therapists, schools, and other healthcare providers. This may include developing targeted communication materials, organizing informational sessions, and attending relevant professional events.

7. Conduct market research to identify trends, competitor activities, and emerging opportunities in the early intervention and daytime treatment landscape. Analyze data to inform marketing strategies and measure the effectiveness of campaigns.

8. Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

9. Collaborate effectively with internal teams, including clinical staff, administrative personnel, and leadership, to ensure the alignment of marketing efforts with organizational goals. Provide regular reports on marketing activities and performance.

10. Recruiting, Training, and Placing Program Directors, Interns and Volunteers for all Community Connections Programs in the area. Serving as a liaison between program directors and volunteers. Distributing volunteer expectations to program directors while ensuring the basics on working with special needs kids are met.

11. The role involves supervising Marketing Coordinators and Program Directors to include setting goals, monitoring performance and providing feedback to supervised staff, interns, and volunteers

12. Ensure all marketing and communication activities comply with relevant regulations and ethical guidelines.

13. Work with program directors to distribute flyers/information in local pediatric offices, therapy clinics, schools, etc.. Work with the Director of Programs to determine new and creative ways to increase participation in programs and ensure uniform marketing efforts across all programs/areas.

14. Oversee and expand the Friends of Community Connections giving program and work with the Central Team and/or Director of Development with fundraising events each year.

15. Identify parents, volunteers, community partners, and business/civic leaders who would be great members of a Community Advisory Board. The roles of the Community Advisory Board would be to serve as brand ambassadors for Community Connections, helping to promote programs, recruit volunteers and community partnerships, assist with fundraising, and support the area director.

16. Represents the program to parents, visitors, and the public in a positive way.

17. Completes continuing education each year as required by child care licensing.

18. May perform other related or non-related duties, as assigned.

COMPETENCIES

Analytical:

• Synthesizes complex or diverse information
• Collects and researches data
• Uses intuition and experience to complement data
• Designs workflows and procedures

Design:

• Generates creative solutions
• Translates concepts and information into images
• Uses feedback to modify design
• Applies design principles
• Demonstrates attention to detail.

Problem Solving:

• Identifies and resolves problems in a timely manner
• Gathers and analyzes information skillfully
• Develops alternative solutions
• Works well in group problem solving situations
• Uses reason even when dealing with emotional topics

Project Management:

• Develops project plans
• Coordinates projects
• Communicates changes and progress
• Completes projects on time and budget
• Manages project team activities.

Customer Service:

• Manages difficult or emotional customer situations
• Responds promptly to customer needs
• Solicits customer feedback to improve service
• Responds to requests for service and assistance
• Meets commitments

Interpersonal Skills:

• Focuses on solving conflict, not blaming
• Maintains confidentiality
• Listens to others without interrupting
• Keeps emotions under control
• Remains open to others' ideas and tries new things

Oral Communication:

• Speaks clearly and persuasively in positive or negative situations
• Listens and gets clarification
• Responds well to questions
• Demonstrates group presentation skills
• Participates in meetings

Written Communication:

• Writes clearly and informatively
• Edits work for spelling and grammar
• Varies writing style to meet needs
• Presents numerical data effectively
• Able to read and interpret written information

Business Acumen:

• Understands business implications of decisions
• Displays orientation to profitability
• Demonstrates knowledge of market and competition
• Aligns work with strategic goals

Cost Consciousness:

• Works within approved budge
• Develops and implements cost saving measures
• Contributes to profits and revenue
• Conserves organizational resources

Organizational Support:

• Follows policies and procedures
• Completes administrative tasks correctly and on time
• Supports organization's goals and value
• Benefits organization through outside activities
• Supports affirmative action and respects diversity.

Strategic Thinking:

• Develops strategies to achieve organizational goals
• Understands organization's strengths & weaknesses
• Analyzes market and competition
• Identifies external threats and opportunities
• Adapts strategy to changing conditions

Motivation:

• Sets and achieves challenging goals
• Demonstrates persistence and overcomes obstacles
• Measures self against standard of excellence
• Takes calculated risks to accomplish goals

Professionalism:

• Approaches others in a tactful manner
• Reacts well under pressure
• Treats others with respect and consideration regardless of their status or position
• Accepts responsibility for own actions
• Follows through on commitments

Attendance/Punctuality:

• Is consistently at work and on time
• Ensures work responsibilities are covered when absent
• Arrives at meetings and appointments on time

Dependability:

• Follows instructions, responds to management direction
• Takes responsibility for own actions
• Keeps commitments
• Commits to long hours of work when necessary to reach goals
• Completes tasks on time or notifies appropriate person with an alternate plan

Initiative:

• Volunteers readily
• Undertakes self-development activities
• Seeks increased responsibilities
• Takes independent actions and calculated risks
• Looks for and takes advantage of opportunities
• Asks for and offers help when needed

Innovation:

• Displays original thinking and creativity
• Meets challenges with resourcefulness
• Generates suggestions for improving work
• Develops innovative approaches and ideas
• Presents ideas and information in a manner that gets others' attention

Ethics:

• Treats people with respect.
• Keeps commitments.
• Inspires the trust of others.
• Works with integrity and ethically.
• Upholds organizational values

Judgment:

• Displays willingness to make decisions.
• Exhibits sound and accurate judgment.
• Supports and explains reasoning for decisions.
• Includes appropriate people in decision-making process.
• Makes timely decisions.

Planning/Organizing:

• Prioritizes and plans work activities.
• Uses time efficiently.
• Plans for additional resources.
• Sets goals and objectives
• Organizes or schedules other people and their tasks
• Develops realistic action plans

Quality:

• Demonstrates accuracy and thoroughness.
• Looks for ways to improve and promote quality.
• Applies feedback to improve performance.
• Monitors own work to ensure quality.

QUALIFICATIONS

Education/Experience Required:

· Bachelor's degree in marketing, communications, business administration, or a related field. Master's degree not required.

· Minimum of 2-5 years of progressive experience in marketing, with a demonstrated track record of developing and executing successful marketing strategies.

· Experience in healthcare, education, or non-profit marketing is highly desirable. Familiarity with early intervention services or child development is a plus.

Skills/ Abilities:

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
• Knowledge of Database software, internet software, spreadsheet software and word processing software
• Ability to communicate effectively and professionally with a wide variety of people.
• Strong organizational skills with attention to detail and accuracy
• Ability to handle multiple tasks in a very busy environment
• Ability to read and interpret documents such as safety rules, policies, and other company documents
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to deal with problems involving several concrete variables in standard situations
• Ability to speak Spanish preferred

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to stand; walk and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually quiet.

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