Job Description

Job Description

Job Description

JOB DESCRIPTION -

Job Title: MARKETING COORDINATOR Job Code: 000004

FLSA Status: Non-Exempt Job Classification: C

Reports to: OPERATIONS DIRECTOR Revision Date: 06.16.2025

MISSION:

To put Judeo-Christian principles into practice through programs that build healthy spirit, mind, and body for all.

POSITION SUMMARY:

The Marketing Coordinator is responsible for developing, executing, and tracking all marketing initiatives to increase community engagement, support membership growth, and promote the YMCA’s mission. This part-time position ensures all communications reflect the YMCA’s brand voice, values, and mission, while leveraging various marketing technologies to reach key audiences effectively.

ESSENTIAL FUNCTIONS:

Programs, Services, and Facilities

• Under the direction of the Operations Director, the Marketing Coordinator will identify target markets and effectively create marketing objectives to engage and maintain prospective members.
• Create engaging flyers, brochures, and promotional collateral for programs, events, and association-wide initiatives using design software.
• Work with community representatives and support outreach through business and community partnerships to extend the YMCA’s presence and impact.
• Draft and distribute time-sensitive communications to program participants, such as emergency closures or updates, via email and other communication platforms.
• Attend special events and programs to capture high-quality photograph, photo and video content. Conduct interviews and gather testimonials to support storytelling and promotional goals.
• Maintains Association social media platforms and ensures all posts and communications are aligned with the Association mission and values. Create new posts and interact with users while maintaining positive engagement.
• Manage and grow Association social media platforms with engaging, mission-driven content. Respond to comments and messages to foster community engagement and maintain a positive brand image.
• Develop and execute digital campaigns across email marketing platforms and paid social media channels.
• Stay informed on current and upcoming programs, events, and marketing needs to maintain relevance in communications and maximize visibility.
• Deliver excellent customer service to members, staff, and guests both in-person and via phone or digital platforms.
• Promote safety and enforce YMCA risk management standards in marketing materials and public interactions.
• Establish strong relationships with members, families, and program participants, encouraging involvement and volunteerism.
• Ensure marketing content complies with YMCA brand standards, child protection policies, and confidentiality guidelines.
• Follows YMCA policies and procedures, including those related to medical and disciplinary situations, child abuse prevention, emergencies, dress guidelines, and cleanliness standards.
• Act as representative of the YMCA at all times.
• Other duties as assigned

YMCA COMPETENCIES (Leader):

Mission Advancement : Accepts and demonstrates the Ys values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.

Operational Effectiveness : Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth : Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

QUALIFICATIONS:

• High school diploma or equivalent required; Bachelor’s degree in Marketing, Communications, or related field strongly preferred.
• Minimum 1 year of experience using CapCut for video editing.
• Minimum 1 year of experience using Canva for design and content creation.
• Proficient in Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Experience with Affinity Suite (Photo, Designer, Publisher) and/or other graphic design tools is a plus.
• Demonstrated experience in digital and traditional marketing methods.
• Excellent written and verbal communication skills with a strong ability to craft engaging and mission-aligned content.
• Bilingual in Spanish/Mandarin is a plus.
• Must model YMCA core values: Caring, Honesty, Respect, and Responsibility.
• First Aid and CPR/AED certification required within 30 days of hire

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to stoop, bend, kneel, crouch, crawl, talk, hear, stand, walk, sit, and reach with hands and arms. The employee must occasionally lift, push, pull, and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

ACKNOWLEDGEMENT:

I have read and understand the above position description and accept the position at the agreed upon salary and conditions as indicated. I agree to fulfill all requirements necessary for the performance of all job segments described. By example, in performance, through behavior and in interaction with other staff, members, and volunteers I will further the mission and goals of the YMCA and make a positive contribution to the success of the Y.

Various hours based on program needs and event schedules. Weekend availability is needed during special events.
10-30 hours per week, depending on business needs.

Job Tags

Part time, Immediate start, Weekend work,

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